Core Values

Innovation enhances value, responsibility fulfills dreams

Innovation is the inexhaustible driving force behind Blue Ridge Tunhe’s development and progress. Only by continuously pursuing innovation can a company forge ahead in fierce competition, seize market opportunities, and realize the entrepreneurial dreams of both the company and its employees.

Corporate Vision

To be a leading enterprise in the chemical new materials industry

Blue Ridge Tunhe is a model enterprise in resource conversion. All employees must foster a never-give-up competitive spirit and strive to build a modern chemical new materials company, achieving the vision of leading the industry in technology, management, processes, quality, service, and culture.

Corporate Mission

Create profit, cultivate talent, serve the nation

Profit is the core of a company’s survival, talent cultivation is the elevation of corporate value, and serving the nation is the organic integration of personal, corporate, and social value. 

Corporate Spirit

Fearless in the face of difficulties, courageous in innovation, willing to take responsibility, always victorious

Corporate spirit is the banner guiding a company’s development and progress. Fearlessness is a form of confidence, courage in innovation is a form of boldness, willingness to take responsibility is a form of duty, and always being victorious is a form of conviction.

Safety Philosophy

Life only happens once, happiness comes from safety

A person only lives once; only by bringing safety to work can one bring happiness home.

Quality Philosophy

Product reflects character

High-quality products are made by employees of outstanding character. Product quality is the lifeline of Blue Ridge Tunhe, representing its integrity and brand.

Management Philosophy

People-oriented, pragmatic, rigorous, efficient

People-oriented means respecting, motivating, and empowering employees in management; pragmatism means taking real, effective action; rigor means adhering to management processes and strict behavioral standards; efficiency means pursuing ever higher levels of productivity and effectiveness.

Marketing Philosophy

Strengthen channel development, enhance service value, win the terminal market

Channel development is the path for products to enter the market. Quality service is the foundation for more products to win market share. Securing the terminal market is the key for a company to remain invincible.

Incentive Philosophy

Ability determines position, contribution determines value, character determines development

Ability is the foundation, contribution is the key, and character is fundamental. Appointing people based on merit and valuing both integrity and talent is Blue Ridge Tunhe’s approach to talent management.

Innovation Philosophy

Tolerate failure, encourage innovation

Innovation is the inexhaustible driving force behind a company’s development and progress. Blue Ridge Tunhe provides an environment that tolerates failure for all innovation and offers opportunities for all talents to showcase their abilities.

Work Philosophy

Put your heart into everything you do, fulfill your duties and responsibilities every day

Blue Ridge Tunhe employees should put their heart into every task, making every minute on the job count. Love your work, be dedicated, and perform your duties responsibly.

Corporate Image Slogan

Blue Ridge Tunhe, Achieving Dreams

Superior Resources, Innovative Living

Superior Resources, Innovative Living, Achieving Dreams